Cima Arts Website Overhaul
Cima Arts Website Overhaul
Cima Arts Website Overhaul
Improving the website experience to cater to more users
Improving the website experience to cater to more users
Improving the website experience to cater to more users
My Role
User Experience Designer
My Role
User Experience Designer
Timeline
Dec - Jan 2025
Timeline
Dec - Jan 2025
Team
Project Manager/Developer, SEO Specialist
Team
Project Manager/Developer, SEO Specialist
Tools
Figma, Dovetail, Google Meets, Wix
Tools
Figma, Dovetail, Google Meets, Wix
Background
Background
Cima Arts is an art non-profit based in Dallas, Texas. They host a variety of events including art shows, socials, and large scale events to celebrate local artists. They partner with the City of Dallas, and other art based communities in Dallas to put on events that support an inclusive community for artists with a diverse background.
Cima Arts is an art non-profit based in Dallas, Texas. They host a variety of events including art shows, socials, and large scale events to celebrate local artists. They partner with the City of Dallas, and other art based communities in Dallas to put on events that support an inclusive community for artists with a diverse background.
The previous website was built for users to have a place to see what the organization did for people interested in it. However it lacked a call to action and clear metrics for sponsors and vendors that they were looking for. Prompting them to recruit a team to create a new website for them
The previous website was built for users to have a place to see what the organization did for people interested in it. However it lacked a call to action and clear metrics for sponsors and vendors that they were looking for. Prompting them to recruit a team to create a new website for them
The Challenge
The Challenge
The Challenge
The Cima Arts website didn't have a clear goal for it's user and was not being used. They were struggling to get people to understand what the organization does, find resources, and collect partners to collaborate with. Creating a place where user's could learn and find resources to share their art.
The answer: design a new website with a clear call to action where users can quickly learn what the organization is and how they can get involved with their mission.
The Cima Arts website didn't have a clear goal for it's user and was not being used. They were struggling to get people to understand what the organization does, find resources, and collect partners to collaborate with. Creating a place where user's could learn and find resources to share their art.
The answer: design a new website with a clear call to action where users can quickly learn what the organization is and how they can get involved with their mission.
Insights from the interviews
Insights from the interviews
Competitive analysis
Competitive analysis
Large non-profits vs small non-profits
Making the website overhaul work well for any user coming onto the site required having a responsive interface where any user group could quickly access the section relevant to them.
Our approach takes inspiration from various non-profits in the marketplace of different sizes. It incorporates clear calls to action, giving the user a specific objective to accomplish when visiting the page. They can easily get in touch with our organization to get involved, find the next event, or see our social pages and follow us across our platforms.
Large non-profits vs small non-profits
Making the website overhaul work well for any user coming onto the site required having a responsive interface where any user group could quickly access the section relevant to them.
Our approach takes inspiration from various non-profits in the marketplace of different sizes. It incorporates clear calls to action, giving the user a specific objective to accomplish when visiting the page. They can easily get in touch with our organization to get involved, find the next event, or see our social pages and follow us across our platforms.
Coming up with solutions
Coming up with solutions
Now that we understood the problem space we needed to figure out what was the main focus of the webpage that we should address in our call to action. we choose the top hmw statement that we wanted to address and then came up with as many ideas as possible in our crazy 8's activity.
Top how might we: How might we make new user's feel informed and confident about joining us
Now that we understood the problem space we needed to figure out what was the main focus of the webpage that we should address in our call to action. we choose the top hmw statement that we wanted to address and then came up with as many ideas as possible in our crazy 8's activity.
Top how might we: How might we make new user's feel informed and confident about joining us
Crafting the scope
Crafting the scope
With our ideas laid out, we had to prioritize our solutions so that we could complete the remaining timeline with the most impact for our users. Fitting out the rest with updates that could be implemented in future versions of the website.
With our ideas laid out, we had to prioritize our solutions so that we could complete the remaining timeline with the most impact for our users. Fitting out the rest with updates that could be implemented in future versions of the website.
Developing the vision
Developing the vision
The last couple of weeks were the most intensive with our designs, testing, and development happening so close together. We were able to launch our final version of the website within the deadline, thanks in part to splitting the workload effectively between us.
The last couple of weeks were the most intensive with our designs, testing, and development happening so close together. We were able to launch our final version of the website within the deadline, thanks in part to splitting the workload effectively between us.
The takeaways
The takeaways
As the first project I took on after college this was a great experience for me that I was glad to work on as my first role as a UX designer for an organization.
I learned how it is to work with and scope projects within a timeline. Host workshops with
As the first project I took on after college this was a great experience for me that I was glad to work on as my first role as a UX designer for an organization.
I learned how it is to work with and scope projects within a timeline. Host workshops with
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